and games until their friends get lost in the portals! Explore seven distinct worlds and don more than 30 cosmic skins to rescue the universe of the brand new adventure SpongeBob SquarePants: The Cosmic Shake, available on PC, PlayStation™, Nintendo Switch™ and Xbox One. there might even be a reality where mayonnaise isn't an instrument! When the mysterious fortune teller Kassandra grants SpongeBob and Patrick wishes, the two buddies unintentionally open up portals to strange Wishworlds. With every purchase of a gem pack, which allows the underwater team to speed up their food service, the game maker Tilting Point routes a portion of the profits to LifePack.Just Vienna, Austria, September 17th, 2021: Everything is possible in the infinite expanses of the cosmos. The first game Hive has partnered with is SpongeBob: Krusty Cook-Off, a fast-paced mobile game that follows SpongeBob and his familiar friends as they make and serve burgers, hot dogs, and pancakes to residents of Bikini Bottom. When they buy in-app purchases-additions that allow for better gameplay-a portion automatically goes to RUTFs. The simplicity of the donation system is such that gamers don’t have to do anything differently, or fork out any more than they normally would. “They cost 25 cents, and three times a day for six to eight weeks can literally bring a child back from the brink of death.” “When a child is experiencing severe malnutrition, regular food is not compatible to them,” Willig says. The agency designed LifePack, an initiative whereby gamers can contribute to purchases of RUTFs-ready-to-use therapeutic foods (a fortified peanut-butter meal that contains the nutrients at-risk children need)-for malnourished children in Kenya. “Young people have a very acute sense of justice,” she says, “and gaming was the best way to reach them.” On this week’s episode of World Changing Ideas, she discusses how they pinpointed one of the most popular youth pastimes for their medium: video games. The easiest path, Willig says, was to meet people where they already are, and integrate donations into their daily lives.
They needed to “find new ways of breaking through the clutter and getting on people’s radars.”
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Willig and her team wanted to find a way to bring people’s attention to the urgent crisis, which isn’t at the forefront of many people’s minds in the developed world. The SpongeBob SquarePants video games are multiple collections of video games based on the Nickelodeon animated television series, SpongeBob SquarePants, which was originally created by Stephen Hillenburg.Until 2013, the vast majority of titles were published by THQ.From 2013 to 2015, the license for most titles was handed to Activision.The license is currently held by THQ Nordic. Nevertheless, “It’s not making headlines,” says Jen Willig, cofounder and CEO of Hive, a marketing agency that focuses on social impact campaigns. Now, the pandemic has pushed 10 million more children into malnutrition.
Three million children die from it every year- more than AIDS, malaria, and tuberculosis combined-and it’s the cause of nearly half of all deaths of children under five. More than 45 million children around the world suffer from malnutrition, due to the lack of sufficient intake of nutrients. But, thanks to an unlikely new partnership, the two very separate worlds have converged. Assisting SpongeBob SquarePants and his pals flip and serve Krabby Patties in a virtual fast-food restaurant is not the most obvious path to help solve real-life malnutrition in the developing world.